Storytelling Stakeholders
Communication

Data Storytelling

Learn how to turn analysis into clear stories that drive action, using structure, visuals, and simple language.

Story Structure

  • Context: what problem are we solving?
  • Conflict: what did the data reveal (issue, opportunity)?
  • Resolution: key insight and recommended action.

Choosing Visuals

Visual Guidelines
  • Use line charts for trends over time.
  • Use bar charts for comparing categories.
  • Use scatter plots for relationships between two variables.
  • Avoid clutter; highlight only what supports your message.

Practical Tips

  • Start with the main takeaway, not all the steps.
  • Use plain language; avoid unnecessary jargon.
  • Always link insights to business impact (revenue, cost, risk, user experience).
  • Prepare a short summary slide or section for executives.
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